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	<title>Nextvoice247 &#124; VoiceBox &#187; Social Responsibility</title>
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	<link>http://www.nextvoice247.com/blog</link>
	<description>liten. learn. share. repeat.</description>
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		<title>what will be your next selfless act?</title>
		<link>http://www.nextvoice247.com/blog/2010/03/what-will-be-your-next-selfless-act/</link>
		<comments>http://www.nextvoice247.com/blog/2010/03/what-will-be-your-next-selfless-act/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 23:42:19 +0000</pubDate>
		<dc:creator>Gilbert Melott</dc:creator>
				<category><![CDATA[Business life]]></category>
		<category><![CDATA[Challenges&Contests]]></category>
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		<category><![CDATA[Emerging Leader]]></category>
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		<category><![CDATA[www.nextvoice247.com]]></category>
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		<category><![CDATA[apparel]]></category>
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		<category><![CDATA[contest]]></category>
		<category><![CDATA[Danny Bocanegra Pepsi Refresh Project]]></category>
		<category><![CDATA[Feed the Hungry]]></category>
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		<category><![CDATA[Malaria]]></category>
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		<category><![CDATA[selfless acts]]></category>
		<category><![CDATA[SelflessTee]]></category>
		<category><![CDATA[social entrepreneur]]></category>
		<category><![CDATA[social respsonsibility]]></category>
		<category><![CDATA[Tenderloin District San Francisco]]></category>
		<category><![CDATA[www.selflesstees.com]]></category>

		<guid isPermaLink="false">http://www.nextvoice247.com/blog/?p=480</guid>
		<description><![CDATA[
SelflessTee is a fashionable apparel company on a social movement. It is a place where a community of creative souls can band together and share their artistic talent for fame, profit, and most of all, meaningful change by taking action towards a better future. How it works: SelflessTee will hold design contests for their partners, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2010%2F03%2Fwhat-will-be-your-next-selfless-act%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2010%2F03%2Fwhat-will-be-your-next-selfless-act%2F" height="61" width="51" /></a></div><p><strong><span style="color: #808080;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/xqArK6DV6wg&amp;hl=en_US&amp;fs=1&amp;color1=0xe1600f&amp;color2=0xfebd01" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/xqArK6DV6wg&amp;hl=en_US&amp;fs=1&amp;color1=0xe1600f&amp;color2=0xfebd01" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></strong></p>
<p><span style="color: #333333;"><strong>SelflessTee is a fashionable apparel company on a social movement.</strong></span><strong><span style="color: #808080;"> It is a place where a community of creative souls can band together and share their artistic talent for fame, profit, and most of all, meaningful change by taking action towards a better future. How it works: SelflessTee will hold design contests for their partners, non profits that you, the community, will choose. Winning designs get turned into apparel that SelflessTee sells on their site. You&#8217;ll see 1/4 of their profits from all purchases in action when you follow online or join them in creating a better world right alongside their countless partners. They want to be very clear. SelflessTee is not only about the delivery of any one idea (i.e. serve 30k breakfast meals to low income kids). Instead, they&#8217;ve created a company that will sustain itself to continuously attack social issues of a community&#8217;s choosing, YOUR choosing, across the globe.<span style="color: #333333;"> The company&#8217;s founder Danny B. (Danny Bocanegra) already took action on a single idea- we want more!</span></span></strong></p>
<p><strong><span style="color: #808080;">Nextvoice247 has been grateful to see this idea germinate and now would like to see it grow to its fullest potential. So take a minute and help an idea grow by voting for the SelflessTee at the<span style="color: #333333;"> <a href="http://pep.si/dBRSb9" target="_blank">Pepsi Refresh Project</a> conte<span style="color: #333333;">s</span></span><span style="color: #333333;">t</span>. </span></strong></p>
<h2>VOTE HERE:</h2>
<h2><strong><span style="color: #ff6600;"><a href="http://pep.si/dBRSb9" target="_blank">http://pep.si/dBRSb9</a></span></strong></h2>
<p><strong><span style="color: #ff0000;">listen. learn. share. repeat.</span></strong>™</p>
<p>g</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>cuban university autonomy</title>
		<link>http://www.nextvoice247.com/blog/2010/02/cuban-university-autonomy/</link>
		<comments>http://www.nextvoice247.com/blog/2010/02/cuban-university-autonomy/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 23:51:54 +0000</pubDate>
		<dc:creator>Gilbert Melott</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Emerging Leader]]></category>
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		<category><![CDATA[Cuban history]]></category>
		<category><![CDATA[Cuban University]]></category>
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		<category><![CDATA[Yoani Sanchez]]></category>

		<guid isPermaLink="false">http://www.nextvoice247.com/blog/?p=472</guid>
		<description><![CDATA[This post brought to you via the blog Generacion Y from award-winning Cuban blogger Yoani Sanchez -

I have heard hundreds of times that the university – like a cemetery – could not be invaded by the demons of repression. I imagined them milling around the steps, without the power to enter this zone of letters [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2010%2F02%2Fcuban-university-autonomy%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2010%2F02%2Fcuban-university-autonomy%2F" height="61" width="51" /></a></div><p><span style="color: #333333;"><strong>This post brought to you via the blog Generacion Y from award-winning Cuban blogger Yoani Sanchez -<br />
</strong></span><img class="alignleft size-full wp-image-476" title="yoani_sanchez" src="http://www.nextvoice247.com/blog/wp-content/uploads/2010/02/yoani_sanchez.gif" alt="yoani_sanchez" width="150" height="198" /></p>
<p><strong><span style="color: #888888;">I have heard hundreds of times that the university – like a cemetery – could not be invaded by the demons of repression. I imagined them milling around the steps, without the power to enter this zone of letters and mathematical formulas where the students are sheltered. But this supposed immunity lived only in my fantasies, as <span style="color: #333333;">Cuban history shows successive transgressions suffered by the universities in my country</span>. Before the gaze of the statue of Pallas Athena, the ideological castigation has broken into these precincts dedicated to knowledge and scholarship countless times.</span></strong></p>
<p><strong><strong><span style="color: #888888;">During the first half of the Twentieth Century, several student protests went so far as to demand the resignation of the president, bearing witness to the social force that emanated from the student desks. Painted on the walls around La Colina, where the University is located, you can still see the youthful nonconformity that later revolutionary purges reduced to apathy. The University Student Federation (FEU) has ceased to be a hotbed of ideas and actions that more than once shook the city, and become, to the students, a <span style="color: #808080;">representation of power. <img class="alignright size-medium wp-image-471" title="con_fidel" src="http://www.nextvoice247.com/blog/wp-content/uploads/2010/02/con_fidel1-300x221.jpg" alt="con_fidel" width="300" height="221" /></span></span></strong><span style="color: #808080;">Thus, the organization lost all its rebel character and its leaders are no longer elected for their charisma or popularity, but rather for their political reliability.</span> The slogan, <span style="color: #333333;">“The University is for Revolutionaries,”</span> has contributed to imposing the mask as the safest way to achieve a diploma.</strong></p>
<p><strong><span style="color: #888888;">In these two years since Raul Castro came to power, expulsions for ideological reasons have continued – and are on an upward course – in the centers of higher education. When Sahily Navarro, daughter of a prisoner of the Black Spring, was prevented from returning to her classroom, I learned that the battered student league had gone from agony to necrosis. A few days after the headstone of sectarianism was placed over the remains of the FEU, Marta Bravo was expelled from her teacher training program for demanding reforms in the country. The notes of a requiem was composed by those who fired the teacher Darío Alejandro Paulino, after he opened a Facebook group to discuss issues with regards to the faculty of Social Communication. With these sad events, the federation – once led by Julio Antonio Mella – has confirmed its death at the hands of the dragons of dogmatism and intolerance, who now freely roam the university campus.</span></strong></p>
<p><strong><span style="color: #888888;">something to&#8230;</span></strong></p>
<p><strong><span style="color: #888888;"><span style="color: #ff0000;">listen. learn. share. repeat.</span><span style="color: #333333;">™</span></span></strong></p>
<p><strong><span style="color: #888888;"><span style="color: #333333;">g.<br />
</span></span></strong></p>
<p><strong><span style="color: #888888;"><br />
</span></strong></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>emerging leader interview: Danny Bocanegra</title>
		<link>http://www.nextvoice247.com/blog/2010/01/emerging-leader-interview-danny-bocanegra/</link>
		<comments>http://www.nextvoice247.com/blog/2010/01/emerging-leader-interview-danny-bocanegra/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 17:06:48 +0000</pubDate>
		<dc:creator>Gilbert Melott</dc:creator>
				<category><![CDATA[Business life]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Leader]]></category>
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		<category><![CDATA[Danny Bocanegra]]></category>
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		<category><![CDATA[Galatomi]]></category>
		<category><![CDATA[Gilbert Melott]]></category>
		<category><![CDATA[John Exley]]></category>
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		<category><![CDATA[young entrepreneurs]]></category>

		<guid isPermaLink="false">http://www.nextvoice247.com/blog/?p=395</guid>
		<description><![CDATA[
emerging leader interview with Danny Bocanegra from John Exley on Vimeo.
My first emerging leader interview ever! My good friend the young entrepreneur Danny Bocanegra is a former all-star Wide Receiver at the University of Albany who has founded the company Selfless Tees. Selfless Tees is a lifestyle brand and clothing company on a social mission. [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2010%2F01%2Femerging-leader-interview-danny-bocanegra%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2010%2F01%2Femerging-leader-interview-danny-bocanegra%2F" height="61" width="51" /></a></div><h2><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8337040&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=FF0000&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=8337040&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=FF0000&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></h2>
<p><a href="http://vimeo.com/8337040">emerging leader interview with Danny Bocanegra</a> from <a href="http://vimeo.com/johnexley">John Exley</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong><span style="color: #808080;">My first emerging leader interview ever! My good friend the young entrepreneur Danny Bocanegra is a former all-star Wide Receiver at the University of Albany who has founded the company Selfless Tees. Selfless Tees is a lifestyle brand and clothing company on a social mission. The company crowd-sources its designs and gives a percentage of profits to partners, which are charities and nonprofits. Danny is a grad student and he spent the summer volunteering in Africa, which accelerated his dream to launch his venture.</span></strong></p>
<p><strong><span style="color: #808080;">In my interview, Danny talks about his awesome experience in Africa and how he sold t-shirts to fund the trip and donate mosquito nets to people in need. Finally, Danny talks about the reward and advantages he sees from starting a company in college. The way he has grown from and applied his leadership experience in Africa and as a successful football player to his entrepreneurial pursuits has positioned him as an emerging leader.</span></strong></p>
<blockquote>
<p style="padding-left: 30px;"><strong></strong></p>
<div id="attachment_405" class="wp-caption alignleft" style="width: 227px"><strong><img class="size-full wp-image-405 " title="Danny Bocanegra, Founder Selfless Tees (Galatomi)" src="http://www.nextvoice247.com/blog/wp-content/uploads/2010/01/Danny.jpg" alt="Danny Bocanegra, Founder Selfless Tees (Galatomi) in Africa" width="217" height="307" /></strong><p class="wp-caption-text">Danny Bocanegra, Founder Selfless Tees (Galatomi) in Africa</p></div>
<p><strong></strong></p>
<p style="padding-left: 30px;">
<h2 style="padding-left: 30px;"><strong><span style="color: #333333;">Audio interview with founder of social entrepreneur Danny Bocangera.</span></strong><a href="http://www.whistletree.com/public/play/4774UBI8T14N8G8Q"><br />
</a><a title="Listen to the insights of a young entrepreneurs journey to starting up his own business." href="http://www.whistletree.com/public/play/4774UBI8T14N8G8Q" target="_blank"> <span style="color: #ff0000;">http://www.whistletree.com/public/play/4774UBI8T14N8G8Q</span></a></h2>
</blockquote>
<h4><span style="color: #333333;"><strong>Danny Bocanegra, Founder of Selfless Tees (formerly Galatomi).</strong></span></h4>
<h4><span style="color: #808080;"><strong>Follow him:</strong></span> <a href="http://twitter.com/DannyBoc">http://twitter.com/DannyBoc</a></h4>
<h4><strong><span style="color: #808080;">Email him:</span></strong> <a href="mailto:dan.bocanegra@gmail.com">dan.bocanegra@gmail.com</a></h4>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>russell simmons: harnessing the power of hip-hop to change the world</title>
		<link>http://www.nextvoice247.com/blog/2009/11/russell-simmons-harnessing-the-power-of-hip-hop-to-change-the-world/</link>
		<comments>http://www.nextvoice247.com/blog/2009/11/russell-simmons-harnessing-the-power-of-hip-hop-to-change-the-world/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 01:22:01 +0000</pubDate>
		<dc:creator>Gilbert Melott</dc:creator>
				<category><![CDATA[Balance]]></category>
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		<guid isPermaLink="false">http://www.nextvoice247.com/blog/?p=284</guid>
		<description><![CDATA[
russell simmons &#38; hip-hop change the world from VoiceBox &#124; Nextvoice247 on Vimeo.
﻿

Courtesy
Global Grind 
Russell Simmons has long been a hero of mine for what he has  accomplished on multiple business fronts. As an entrepreneur, it has been about nailing the things that would make a business successful. We are glad to bring you this [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2009%2F11%2Frussell-simmons-harnessing-the-power-of-hip-hop-to-change-the-world%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.nextvoice247.com%2Fblog%2F2009%2F11%2Frussell-simmons-harnessing-the-power-of-hip-hop-to-change-the-world%2F" height="61" width="51" /></a></div><p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="398" height="224" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7509307&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ee0000&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="398" height="224" src="http://vimeo.com/moogaloop.swf?clip_id=7509307&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ee0000&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/7509307">russell simmons &amp; hip-hop change the world</a> from <a href="http://vimeo.com/nextvoice247">VoiceBox | Nextvoice247</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>﻿<img class="alignleft size-medium wp-image-305" title="russell-simmons" src="http://www.nextvoice247.com/blog/wp-content/uploads/2009/11/russell-simmons-300x200.jpg" alt="russell-simmons" width="300" height="200" /></p>
<p><img src="file:///Users/gilbertmelott/Library/Caches/TemporaryItems/moz-screenshot-1.png" alt="" /></p>
<p><span style="width: 615px; float: left;">Courtesy</span></p>
<p><span style="width: 615px; float: left;"><a href="http://globalgrind.com/">Global Grind</a></span><strong><span style="color: #808080;"> </span></strong></p>
<p><span style="color: #888888;"><strong>Russell Simmons has long been a hero of mine for what he has  accomplished on multiple business fronts. As an entrepreneur, it has been about nailing the things that would make a business successful. We are glad to bring you this post from blogger Sarah van Schagen.</strong><br />
</span></p>
<p><strong><span style="color: #808080;">Hip-hop mogul Russell Simmons is the co-founder of Def Jam Records, a <a href="http://www.eonline.com/on/shows/kimora/index.jsp">sometime reality star</a>, and an entrepreneur who’s launched a number of successful ventures including clothing </span></strong><strong><span style="color: #808080;">lines <a href="http://www.phatfarm.com/">Phat Farm</a> and <a href="http://www.babyphat.com/shop.php">Baby Phat</a>. He’s also a yoga-practicing vegan who’s hoping to use his resources to make change in the world of hip-hop—and the world at large.</span></strong></p>
<p><strong><span style="color: #808080;">Describing himself as “hip-hop to the bone,” Simmons is quick to hail the power of that community in influencing politics, pointing to a <a href="http://www.time.com/time/nation/article/0,8599,1888864,00.html">recent change in drug policy in New York State</a>. “That was because Jay-Z and Puffy and Rev Run and LL Cool J and many other people came out to rally,” he says. “A lot of politicians joined them, but the artists made the noise and created the energy and made the change.”</span></strong></p>
<p><strong><span style="color: #808080;">Simmons has high hopes for rallying that same energy in the fight against climate change—an issue, he admits, the community has yet to truly embrace. But he’s harnessing more than the power of lyrics and videos to get the message out. He’s recently given birth to a new-media company called <a href="http://globalgrind.com/">Global Grind</a>—a hip-hop HuffPo, if you will—featuring news stories, video clips, and celeb blog posts on topics ranging from music and entertainment to “<a href="http://globalgrind.com/channel/politricks/">politricks</a>.”</span></strong></p>
<p><strong><span style="color: #808080;">Simmons has also taken on the role of spokesperson for the <a href="http://americasgreenestcampus.com/">America’s Greenest Campus</a> campaign, an effort to get college students (a key hip-hop demographic) to reduce their carbon footprint. The contest ran through October and offered prizes to the school with the most participants, the school with the largest percentage of carbon emissions reduced, and the creator of an <a href="http://www.americasgreenestcampus.com/ad_challenge">online ad for sponsor SmartPower</a>.</span></strong></p>
<p><strong><span style="color: #808080;">During a recent phone call—and between bites of a Gardenburger-topped salad garnished with both salad dressing <em>and</em> ketchup (a combination his staff poked fun at, he says)—Simmons talked about his commitment to reducing his own footprint, the brand power of hip-hop, and the importance of well-informed consumers.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff6600;"><span style="color: #ff0000;">Q.</span> </span><span style="color: #333333;">Tell me about the America’s Greenest Campus contest. Why have you signed on to help publicize this campaign?</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> The hip-hop community has not been as concerned about the environment as they could be, so if I can loan my voice and my resources &#8230; into growing it very quickly, then I believe that companies can create more awareness on this subject. It’s something that I’m very committed to, so I want to tie this educational vehicle, Global Grind, directly to this “America’s Greenest Campus” idea, and I want to see how I can help others to lighten their footprint.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span> <span style="color: #333333;">What role can young people play in helping change the way we think about climate change in this country?</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> [This campaign] is an educational tool and an empowerment vehicle. People don’t understand what it is to lighten their footprint, what steps to take. So if we give them the simple steps and we tell them exactly how much it affects the environment if they make certain changes—being a vegetarian, doing other things that make a dramatic difference in how much weight they carry in the world—people want to know that. When they realize that by changing simple things they can make a difference, it’s an empowerment vehicle.<span style="width: 200px; float: right;"><a href="http://www.nrbelex.com/"></a></span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q. </span></span></strong><strong>You’ve said that you used to live a life of overconsumption and abundance—how have your priorities changed over time?</strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> One thing is that I’m an animal activist. I felt very disturbed about the way humanity treats its species on this planet. It was a spiritual matter, and it was not connected, at first, to the environment. And then when I found out that your footprint is <em>so</em> much heavier because you eat animals—that’s [a bigger] cause of global warming &#8230; than all forms of transportation put together—it became a part of my discussion when I was trying to get people to stop eating animals and abusing themselves by eating them. I didn’t realize how much they were abusing the planet as well.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span> <span style="color: #333333;">Hip-hop culture definitely trumpets a life of luxury and overconsumption, and that message is going straight to the youth, so it feels a little bit contradictory to say “hey, green your campus, lessen your footprint” but also be telling them “have the pimpest car and the blingiest bling”—</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> I’m going to interrupt you. First of all, the abuse comes from the top down. The president’s flying around in a private plane. Stop playin’! Everybody’s abusive and every channel’s abusing us &#8230; All the people pointing the finger at hip-hop need to point at themselves.</span></strong></p>
<p><strong><span style="color: #808080;">If hip-hop decides to buy something that’s popular in culture and talk about it, that certainly doesn’t make them more abusive. They’re <em>more</em> conscious, not less. They’re <em>less</em> homophobic, not more. They’re <em>less</em> violent, not more. They’re <em>less</em> racist, not more. But it’s <em>wrong</em> [to say that] in general, they’re less concerned.</span></strong></p>
<p><strong><span style="color: #808080;">I will say that it is a community that needs to be enlightened more. But that’s not the issue—their mission of getting ahead. That’s a mission America sends on every network, in every promotion, on every channel, and every commercial.</span></strong></p>
<p><strong><span style="color: #808080;">Because they sing about the things that people buy? I think that’s a reflection of <em>us</em>. They are reflections of us, and our dirt is coming right out of their mouths &#8230;</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span> <span style="color: #333333;">Do you think the hip-hop community can lead the charge to help shepherd these changes?<img class="alignright size-medium wp-image-307" title="2007_04_arts_russell_simmons" src="http://www.nextvoice247.com/blog/wp-content/uploads/2009/11/2007_04_arts_russell_simmons1-243x300.jpg" alt="2007_04_arts_russell_simmons" width="243" height="300" /></span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> You’ve gotta hope so, because the biz is depending on hip-hop to pick which color diamond is popular. The only way [the <a href="http://www.maybachusa.com/57/maybach-57.php">Maybach</a>] beats <a href="http://www.rolls-roycemotorcars.com/lo-band/phantom_exterior_design.htm">Phantom Rolls Royce</a> is to get rappers to choose it. Tommy Hilfiger’s praying that hip-hop discovers him again. So is Coca-Cola; [they’re] worried what hip-hop says versus Pepsi.</span></strong></p>
<p><strong><span style="color: #808080;">We need them; they’re the best brand-building community in the world. If we can get a large number of hip-hoppers to take this on, then they will have a greater impact in lots of forms of media.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span> <span style="color: #333333;">Are there any artists in particular who have taken on this cause?</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A. </span>I don’t have a rapper that I can point to the way I can point to Leonardo DiCaprio. But I’m going to work now as an individual, and I’m trying to find some leaders in the community who can make a huge difference.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span> <span style="color: #333333;">Have you done any work to move along environmental changes in the music industry—or have you seen any promising changes in the way the industry is run?</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> I don’t know that they’ve done a lot of work yet. The reason I signed on [to this campaign] is because I felt they were not serving this initiative. They work on many things that are social and political, but this has not been one. It’s not been on the forefront in their minds, and that’s why I’m trying to make a difference now by joining on. I’m not joining on because they have a lot of hip-hoppers involved in the environmental movement. I’m joining on because they <em>don’t</em>, and I think that we can put it in their face and they’re conscious people and a lot of them will join.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span> <span style="color: #333333;">What about your clothing lines? Have you made moves to ensure they have minimal impact on the earth?</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> Not as much as I should. It’s something we’ve talked about a lot. In fact, we had a discussion about making a lot of organic cotton for Wal-Mart yesterday.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span> <span style="color: #333333;">What’s holding you back on that front? What needs to happen so that it makes sense from a business point of view?</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> You have to get customers to value it. Some of these choices we want to make—in order for us to be competitive and still make a difference, we have to be profitable. There is a resistance on the part of some consumers that is making it more difficult. We have to promote the value of organic choices to the consumers &#8230; We’re working on it. It’s a marketing exercise.</span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">Q.</span><span style="color: #333333;"> Do you feel it’s your role as a public figure to use your status to promote change?</span></span></strong></p>
<p><strong><span style="color: #808080;"><span style="color: #ff0000;">A.</span> I try to go to work every day and make sure my businesses have a light footprint in every area. I stopped my licensees a long time ago from making fur; my new companies are not making leather. I’m trying, you know? I try to every day do a little better, but that’s for <em>me</em> to sleep at night. If you live by example, if you speak in a way that people can digest it and see the value in it, then you can get people to join in. I know that as [people] learn to do better, they do better, they feel better, and they sleep better as a result of making a good choice.</span></strong></p>
<p><strong><span style="color: #808080;"><em>This article is brought to you from the Seattle Editor of The Grist.</em></span></strong></p>
<h5>by 								<a href="http://www.grist.org/member/1726">Sarah van Schagen</a></h5>
<p><strong><span style="color: #ff0000;">listen. learn. share. repeat.</span></strong>™</p>
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