This weekend I was doing a lot of research on Creativity, and the origins of… Well my search landed me on the TED site which I simply adore, and while there I was picking up on an overall theme that is really resonating with me… Collaborative Creativity. We talk about Social Media and how it’s disrupting virtually every industry – however; UNLESS you are doing your research, one would not think to equate the Ideation process into the fold of change. WELL things are changing, and for the better… Here is what I am thinking about…
1. The ability for people to connect and rally around a central cause is easier that it has ever been – spawning a new creative process for coming up with solution based ideas.
2. The collective mining of content is simplified. It’s much easier for individuals to share content, and it’s a LOT faster… This is critical to the “idea formation” process.
3. Corporations are going to have to be able tp take a different road to innovative greatness – Consumers are no longer waiting for industry to think of, produce, and distribute goods and services, they are taking the “bull by the horns” and doing it themselves…
So as Creative People, “Thinkers”, we have to begin to posture ourselves differently. In the very near future (if you own some type of creative, thinking, development company) the ideation process will not be reserved to a select few people… It will be “Open Source Ideation” – and the companies who can adapt to this will win.
listen. learn. share. repeat.™
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